So you have stepped your foot into the business world. You have registered your business, created a captivating brand identity design, and are now looking for business opportunities. What’s lacking is a website. A website is more important than you can think of. This post discusses the primary reasons why it is vital for your business to have a website.
#1 A Website Will Give Your Business a Virtual Address
In this digital day and age where most things happen online, it is a big disadvantage for a business to not have an online presence. Earlier, before the internet was streamlined, businesses were restricted to an audience from a specific demographic.
When you say you are a startup, the first question thrown at you is ‘where is your website.’ People have become quite picky these days. They not only have plenty of options to go with, but they also know what is right for them. Therefore, they will need time to think before they make a purchase decision. According to reports, 30% of internet users don’t consider a business if it doesn’t have a website.
Today, everything’s transparent. You can do business in America while sitting in the UK. What we are trying to say is that if your business has an online presence, you can target customers beyond your region, giving you more sales opportunities. Without a website, you cannot achieve this. You need a sort of landing page to convert the potential leads into sales. Also, when your target audience is looking for services or products online if you have a website, the probability of you doing sales increases.
Most importantly, you need to understand that whether you are selling a service or product, you are not the only one doing so. There are plenty of other businesses selling the same stuff as you. So, to be competitive and make sales, you need a unique way to approach your audience. Simply put, a website acts as a communication channel between the vendor and the customer. Your website will contain all the information regarding your business, such as contact information, physical address, the services you offer, products you sell, about your business, etc. These are all important entities of doing business in this era.
#2 A Website Makes Your Brand More Visible
There is a beautiful café near your house. The coffee is amazing, the snacks are awesome, the coffee variety is so wide that you can find just about everything, and the service is incredible. Despite all this, the café experiences less than average visitors in a day. Why? Not many people know about it. This is not the only café in the city. While some are still functioning with a physical storefront, others have followed the trend and built an official website. Eateries which invest in their brand identity designs and websites are able to attract more customers despite having average food and services. This is a big difference a website can make. For example, if you run a café, you create a website and add different promotional offers. It can be anything like 20% OFF on Irish Coffee or 1 Golden Latte + Garlic Bread ONLY @ $79. Something like these. These will surely attract customers. A website makes your brand more visible.
#3 A Website Make Your Business Look More Credible
With a website, you can display your best testimonials and reviews given by your customers. This is an important part of marketing your business, proving to your target audience that you are credible. A website allows you to establish social proof. People can read reviews and testimonials and make a positive decision. Also, if your business has appeared in popular local blogs or articles, you can display that as well. Publishing your best reviews serves the purpose of building a permanent archive.
#4 A Website Can Encourage Customers to Contact You
As said, a website is a great platform to make your business information easily available to your target audience. You can dedicate a separate page for publishing your contact information, or you can add your business details in a footer or header with ease. When customers find your offerings interesting, they can easily contact you. They don’t have to pull out the telephone directory and search for your number and address.
#5 All of Your Competitors Already Have a Website
It makes a lot of sense why you should build a website, given that your competitors are already having one. Because you are not alone in the market, you are at a loss here if you don’t have a website. Don’t wait for the customers to reach you. With a website, you can target the right audience base and take your services to them.
Building a website is not just easy but affordable as well. If you have the right resources, you can build a website for free. With growing competition, a website is a must for survival.